Audiences
Audiences are created through Samsung DSP’s Audience Builder (AB) which allows you to create audiences from data collected on Samsung devices.
Although Audience Builder can collect data from different data sources, the creation of an audience requires aggregating data related to the content consumed by a Samsung TV. The accumulation of Samsung TV IDs consuming or being exposed to a specific type of content creates a list of categories called Segments. Different segments are combined to build audiences for targeting in campaigns.
Some Audience Builder segments may not be available based on your region or country. Audience Builder gathers data in a privacy-compliant way while taking into consideration user consent.
Data sources
Audience Builder collects data from the following sources:
Samsung TVs
- Samsung’s Automatic Content Recognition (ACR) technology monitors content consumption on Samsung TVs and identifies what viewers are watching on a regular basis.
- ACR powers data collection for Linear TV, Linear Ads, Video Games, and Video on Demand.
- The ACR technology identifies HDMI connections and provides information about the Samsung TV model and year.
- Machine learning technologies match content being watched against a library of video clips from partners like Numerator, Nielsen, Gracenote, and Gameopedia.
Samsung DSP
Samsung DSP provides data about campaign website pixel exposures which can be used for building associated Samsung TV audiences in Audience Builder.
Samsung Mobile
Samsung Mobile provides data about App Launch and App categories which can be used for building associated Samsung TV audiences in Audience Builder.
Audience listing page
In the left panel, click Audiences to view the audience listing page.
Creating an audience
- In the upper right-hand corner, click +New Audience.
- In the Name field, enter a name for your audience.
- Define your segments using the Include Segments and Exclude Segments fields.
- Use AND/OR operators to determine the relationship between segments.
- Click the Refresh icon next to Audience breakdown to view statistics per channel.
For naming consistency, use the format: Advertiser Name – Opportunity Name – Segment Description. For example: VH1 – RuPaul Celebrity Drag Race - Proxy Show List.
Exclude segments take precedence and override any selections in the included segment options.