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Creatives

Manage your ad assets and creative groups
View as Markdown

A Creative refers to the asset(s) that compose your ad. You define how Samsung DSP should render your ad once delivered through Flights.

Samsung DSP currently supports Image, Video, HTML5, and Native Ads creatives.

Creative listing

In the left panel, click Creatives to view the creative listing page. From this page you can:

  • Perform actions on creatives using the three-dot menu under the Actions column.
  • View creative details by clicking the creative name.
  • Batch import creatives.
  • Add a new creative.

Status indicators

ColorMeaning
GreenActive creative
GreyArchived creative

Audit status

The Audited on column shows which exchanges the creative is audited on:

ColorStatus
OrangeAudit requested but pending
RedAudited and rejected
GreenAudited and approved
GreyInactive or waiting for acknowledgment

Create a creative

Make sure to add creatives under the correct Advertiser name, otherwise you won’t be able to assign them to the corresponding campaigns.

  1. In the upper right-hand corner, click +New Creative.
  2. Select one of the creative types from the list.
  3. If unsure which option to choose, select All Formats Discovery for a comprehensive selection.

Creative types

CTV / Online Video

Third Party Hosted Video (VAST URL) and Samsung Hosted Video formats for connected TV and online video campaigns.

Samsung TV Native

Custom ad experiences on Samsung TV menus including Spotlight Row, Gaming Hub, and Discovery Masthead creatives.

Display ads

Standard display ad formats including image, HTML5, and rich media creatives.

Native ads

Native ad formats that blend seamlessly with content on Samsung platforms.

View creative details

Click the creative name (hyperlink) on the Creative Listing page. The details page includes:

  • History: Tracks changes including audits (blue), updates (yellow), creation (green), and rejections (red).
  • Usage: Shows campaigns and flights the creative is linked to.
  • Info: Displays general information about the creative.

Edit a creative

The Creative Edit page provides the same options entered when adding the creative. Note that the Advertiser field cannot be changed after creation.

From the Creative Listing page:

  • Under the Actions column, click the three dots and select Edit.

From the Creative Details page:

  • In the upper right-hand corner, click Edit.

Monitor creative performance

Report typeHow to access
Interactive ReportClick the three dots, select Delivery under Reports.
Real-Time ReportClick the three dots, select Delivery under Real-Time Reports.