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Audiences

Audience segments

Understand the segment types available in Audience Builder
View as Markdown

Audience Builder segments are a specific type of content being targeted within an audience, such as Linear TV, App Launch, Linear Ads, and more. An audience may have one or more segments — a segment is a subset of an audience that is targeted with specific content.

Contact your Account Manager to enable segment features for your account.

Segment types

Samsung DSP supports the following segment categories:

Segment typeData sourceDescription
Linear TVSamsung TV (ACR)Target viewers based on specific TV shows or channels they watch.
Linear AdsSamsung TV (ACR)Target viewers based on ads they have been exposed to on linear TV.
Video GamesSamsung TV (ACR)Target viewers based on video game content played on Samsung TVs.
Video on DemandSamsung TV (ACR)Target viewers based on VOD content consumption.
App LaunchSamsung TV / MobileTarget users based on app usage on Samsung TVs or mobile devices.
App CategorySamsung MobileTarget users based on mobile app category usage.
Website PixelSamsung DSPTarget users based on campaign website pixel exposures.

Size per segment

You can calculate the size of individual segments associated with your audience:

  1. Open an existing audience or a new audience containing segments.
  2. Click Please Refresh (or click the refresh icon) in the Audience breakdown panel.
  3. Review the individual segment counts.

Audiences containing many segments (100+) might produce an error message. Click the Audience Breakdown refresh icon on the desired segment to resolve this.

Mobile app data segments

Samsung Ads uses Mobile App Name and App Category to target mobile-based behavior in Samsung DSP. Data is gathered from Galaxy devices regarding app usage, engagement duration, timing, and frequency.

Samsung DSP auto-generates a corresponding Mobile-TV audience linked using Samsung’s Device Graph solution, which links TVs in one household to corresponding mobile devices.

Build mobile app segments

  1. Open Samsung Mobile from the left-navigation panel.
  2. Choose either App Category or App Name to define your segments.
  3. Define a Study Period or use a Rolling Window for continuously refreshed data.