Campaigns & Flights
A Campaign represents your overall advertising strategy, while Flights are the tactics you define to achieve the objective of their related Campaign.
Flights promote your ads through Creatives and can be paused or scheduled to be delivered during the most marketable time windows.
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Campaigns
Campaign listing
In the left panel, click Campaigns to view all your campaigns. The campaign listing page provides an overview with high-level information including progress towards spend, budget pacing, and impressions.
Create a campaign
- In the upper right-hand corner, click +New Campaign.
- Fill in the required fields including campaign name, advertiser, budget, and schedule.
- Configure campaign-level settings such as budget allocation and campaign group assignment.
Flights
A Flight is a subcomponent of a Campaign that follows a parent-child relationship. If the Campaign represents your overall strategy, Flights are the tactics that you define and use to achieve the objective.
Create a flight
- On the Campaign Listing page, find the campaign you want to add a flight to.
- Under the Actions column, click the three dots and select New Flight.
- Select an inventory source and click Setup Flight.
Samsung is rolling out a new streamlined New Flight form. You can use either version of the form by clicking the three-dot menu in the upper-right corner of the flight form.