Flight targeting
Targeting lets you define the parameters that Samsung DSP requires to deliver your ads. You can define your ideal audience, how often they see your ad, what types of devices they use, and more.
When creating or editing a flight, you can save your progress anytime by clicking Save in the bottom right-hand corner.
Targeting categories
Geography
Target your ad to where your viewers are located.
- Use the filter box to retrieve items by ID or name.
- Use Presets to define reusable lists of selected items.
Device targeting
Define which devices your ads should be delivered to:
- Device Type: Samsung TV, Mobile, Tablet, or Desktop.
- TV Model Year: Target specific Samsung TV model years.
- Operating System: Filter by Tizen version or other OS specifications.
Inventory quality
Control where your ads appear:
- Viewability: Set minimum viewability thresholds.
- Brand Safety: Apply brand safety categories to exclude inappropriate content.
- Site Lists: Include or exclude specific websites or apps.
Day/time parting
Schedule when your ads should be delivered:
- Click Show Day/Time Parting to display the scheduling grid.
- Select the hourly slots for each day of the week.
- The time zone follows your campaign settings.
If you change the end date when a campaign is running, this may result in delivery disruption or a spike in campaign spending.
Targeted inventory review
Once you finish setting up your flight, review the choices you made in the different sections before adding your creatives and launching your flight.