> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://samsungads.ferndocs.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://samsungads.ferndocs.com/_mcp/server.

# Audiences

Audiences are created through Samsung DSP's Audience Builder (AB) which allows you to create audiences from data collected on Samsung devices.

Although Audience Builder can collect data from different data sources, the creation of an audience requires aggregating data related to the content consumed by a Samsung TV. The accumulation of Samsung TV IDs consuming or being exposed to a specific type of content creates a list of categories called **Segments**. Different segments are combined to build audiences for targeting in campaigns.

> **Info**
>
> Some Audience Builder segments may not be available based on your region or country. Audience Builder gathers data in a privacy-compliant way while taking into consideration user consent.

## Data sources

Audience Builder collects data from the following sources:

#### Samsung TVs

* Samsung's Automatic Content Recognition (ACR) technology monitors content consumption on Samsung TVs and identifies what viewers are watching on a regular basis.
* ACR powers data collection for Linear TV, Linear Ads, Video Games, and Video on Demand.
* The ACR technology identifies HDMI connections and provides information about the Samsung TV model and year.
* Machine learning technologies match content being watched against a library of video clips from partners like Numerator, Nielsen, Gracenote, and Gameopedia.

#### Samsung DSP

Samsung DSP provides data about campaign website pixel exposures which can be used for building associated Samsung TV audiences in Audience Builder.

#### Samsung Mobile

Samsung Mobile provides data about App Launch and App categories which can be used for building associated Samsung TV audiences in Audience Builder.

## Audience listing page

In the left panel, click **Audiences** to view the audience listing page.

| Column                         | Description                                                                                                                       |
| ------------------------------ | --------------------------------------------------------------------------------------------------------------------------------- |
| **Status**                     | Shows the progress of audience creation. **Available** means generation is complete. **Processing** means data is being compiled. |
| **Smart TV List Last Updated** | Indicates the last time an audience was edited.                                                                                   |
| **Smart TV List ID**           | Displays the ID number associated with an audience.                                                                               |
| **Actions**                    | Edit, duplicate, or archive an audience via the three-dot menu.                                                                   |
| **Estimated Count**            | Displays the audience size (number of devices to be targeted).                                                                    |

## Creating an audience

1. In the upper right-hand corner, click **+New Audience**.
2. In the **Name** field, enter a name for your audience.
3. Define your segments using the **Include Segments** and **Exclude Segments** fields.
4. Use **AND/OR** operators to determine the relationship between segments.
5. Click the **Refresh** icon next to *Audience breakdown* to view statistics per channel.

> **Tip**
>
> For naming consistency, use the format: `Advertiser Name – Opportunity Name – Segment Description`. For example: `VH1 – RuPaul Celebrity Drag Race - Proxy Show List`.

> **Warning**
>
> Exclude segments take precedence and override any selections in the included segment options.

## Managing audiences

#### Duplicate

Quickly create a new audience from an existing one. Ideal for comparing audiences by geographic locations or study periods.

#### Archive

Remove audiences that are no longer required from the list of active audiences.

#### Batch actions

Perform actions on multiple audiences simultaneously for efficiency.