> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://samsungads.ferndocs.com/getting-started/creatives/overview/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://samsungads.ferndocs.com/_mcp/server.

# Creatives

A Creative refers to the asset(s) that compose your ad. You define how Samsung DSP should render your ad once delivered through Flights.

Samsung DSP currently supports **Image**, **Video**, **HTML5**, and **Native Ads** creatives.

## Creative listing

In the left panel, click **Creatives** to view the creative listing page. From this page you can:

* Perform actions on creatives using the three-dot menu under the **Actions** column.
* View creative details by clicking the creative name.
* Batch import creatives.
* Add a new creative.

### Status indicators

| Color     | Meaning           |
| --------- | ----------------- |
| **Green** | Active creative   |
| **Grey**  | Archived creative |

### Audit status

The **Audited on** column shows which exchanges the creative is audited on:

| Color      | Status                                 |
| ---------- | -------------------------------------- |
| **Orange** | Audit requested but pending            |
| **Red**    | Audited and rejected                   |
| **Green**  | Audited and approved                   |
| **Grey**   | Inactive or waiting for acknowledgment |

## Create a creative

> **Warning**
>
> Make sure to add creatives under the correct Advertiser name, otherwise you won't be able to assign them to the corresponding campaigns.

1. In the upper right-hand corner, click **+New Creative**.
2. Select one of the creative types from the list.
3. If unsure which option to choose, select **All Formats Discovery** for a comprehensive selection.

### Creative types

#### CTV / Online Video

Third Party Hosted Video (VAST URL) and Samsung Hosted Video formats for connected TV and online video campaigns.

#### Samsung TV Native

Custom ad experiences on Samsung TV menus including Spotlight Row, Gaming Hub, and Discovery Masthead creatives.

#### Display ads

Standard display ad formats including image, HTML5, and rich media creatives.

#### Native ads

Native ad formats that blend seamlessly with content on Samsung platforms.

## View creative details

Click the creative name (hyperlink) on the Creative Listing page. The details page includes:

* **History**: Tracks changes including audits (blue), updates (yellow), creation (green), and rejections (red).
* **Usage**: Shows campaigns and flights the creative is linked to.
* **Info**: Displays general information about the creative.

## Edit a creative

The Creative Edit page provides the same options entered when adding the creative. Note that the **Advertiser** field cannot be changed after creation.

From the Creative Listing page:

* Under the **Actions** column, click the three dots and select **Edit**.

From the Creative Details page:

* In the upper right-hand corner, click **Edit**.

## Monitor creative performance

| Report type            | How to access                                                      |
| ---------------------- | ------------------------------------------------------------------ |
| **Interactive Report** | Click the three dots, select **Delivery** under Reports.           |
| **Real-Time Report**   | Click the three dots, select **Delivery** under Real-Time Reports. |

> Manage your ad assets and creative groups