> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://samsungads.ferndocs.com/getting-started/creatives/native-tv-ads/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://samsungads.ferndocs.com/_mcp/server.

# Native TV ads

Samsung TV Native allows you to create effective customized ad experiences on Samsung TV menus. These spots are efficient for reaching viewers that initially planned to watch live TV or use streaming apps.

## Native TV creative types

#### Spotlight Row

Featured placement on the Samsung TV home screen spotlight row.

#### Gaming Hub

Creative placement within the Samsung Gaming Hub experience.

#### Discovery Masthead

High-visibility masthead placement in the Samsung TV discovery section.

#### 1st Screen Ad

Premium placement on the first screen users see when turning on their Samsung TV.

## General settings

Each Native TV creative type has its own specifications, but the following settings are common to all:

| Setting            | Description                                                                            |
| ------------------ | -------------------------------------------------------------------------------------- |
| **External Label** | Free-form field for facilitating reporting across different systems.                   |
| **Language**       | Select from Chinese, Danish, English, Finnish, French, Norwegian, Spanish, or Swedish. |
| **Advertiser**     | Select the advertiser from the drop-down list.                                         |
| **Name**           | Enter a name for the creative.                                                         |

## Click actions

The following click actions are supported for Native TV creatives:

* **Website** — Direct users to a web page.
* **Application** — Launch a specific app on the Samsung TV.
* **Full-Screen Video** — Play a full-screen video ad.
* **Microsite** — Direct users to a microsite experience.
* **Virtual Tune-In** — Tune the TV to a specific channel.
* **Universal Guide Application** — Open content in the Samsung Universal Guide.

> **Info**
>
> Samsung TV's web browser capabilities depend on the version of Tizen. Ensure your website creative is compatible with the target TV models.

> Create customized ad experiences on Samsung TV menus