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# Campaigns & Flights

A **Campaign** represents your overall advertising strategy, while **Flights** are the tactics you define to achieve the objective of their related Campaign.

Flights promote your ads through Creatives and can be paused or scheduled to be delivered during the most marketable time windows.

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## Campaigns

### Campaign listing

In the left panel, click **Campaigns** to view all your campaigns. The campaign listing page provides an overview with high-level information including progress towards spend, budget pacing, and impressions.

### Create a campaign

1. In the upper right-hand corner, click **+New Campaign**.
2. Fill in the required fields including campaign name, advertiser, budget, and schedule.
3. Configure campaign-level settings such as budget allocation and campaign group assignment.

## Flights

A Flight is a subcomponent of a Campaign that follows a parent-child relationship. If the Campaign represents your overall strategy, Flights are the tactics that you define and use to achieve the objective.

### Create a flight

1. On the Campaign Listing page, find the campaign you want to add a flight to.
2. Under the **Actions** column, click the three dots and select **New Flight**.
3. Select an inventory source and click **Setup Flight**.

> **Info**
>
> Samsung is rolling out a new streamlined New Flight form. You can use either version of the form by clicking the three-dot menu in the upper-right corner of the flight form.

### Inventory sources

| Source                   | Description                                                   |
| ------------------------ | ------------------------------------------------------------- |
| **Samsung TV Placement** | Leverage the large number of Samsung TVs for CTV advertising. |
| **Open Exchange**        | Access programmatic inventory from open exchange partners.    |
| **Samsung Mobile**       | Reach users on Samsung mobile devices.                        |

## Flight configuration

#### Schedule

Define when your ad should be delivered by setting date ranges and day/time parting.

#### Budget & Bid tactic

Define the budget and how it should be spent, including bid amounts and pacing strategy.

#### Targeting

Define parameters for ad delivery including geography, devices, inventory quality, and audience segments.

#### Audiences

Specify the audiences you wish to target using Samsung Ads Proprietary data, First and Third-Party providers.

#### Frequency caps

Control how often individual users see your ads to optimize campaign effectiveness.

#### Performance tracking

Set up conversion tracking and performance metrics for your flights.

> Design your advertising strategy